Please Select Your Size

Bia Backpack - Plumberry


Color: Plumberry
The Bia Backpack is high function and high fashion. She's got cushioned straps, a laptop holder, a secret yoga mat holder, several carefully placed pockets, and a fully-lined, waterproof shoe compartment. You'll love the retro floral lining and the hand-folded asymmetrical bow.
Features + Fit

• Thick and luxurious, waterproof neoprene material
• Fully lined
• High-quality gold hardware
• Unique hand-folded asymmetric bow
• Cushioned straps for ultimate comfort
• Fully lined, waterproof shoe compartment
• 2 side pockets for quick access to necessities
• 2 X-straps to hold water bottles (fits up to 64 fl oz POPFLEX bottle)
• 2 mesh inner side pockets to keep things in place
• 1 laptop holder - Fits 13.5" laptop (measured diagonally)
• Inner zippered pocket + multiple pockets, including 3 pen holders
• Key ring clip so you never lose your keys or rings

• 12.75" (32 cm) Wide x 16" (41 cm) Tall x 7.5" (19 cm) Deep

Model Info

Collapsible tab content

Model Info
Materials + Care

Neoprene; 100% Polyester lining
Care: Wipe clean with a damp cloth

Shipping + Returns

FREE SHIPPING in the U.S. on any order over $100!

Order amount: $0 - $99.99:
$7.95 U.S. shipping (+$2 for yoga mats or bags)
$13.95 International shipping*

Order amount: $100+:
FREE U.S. shipping
$19.95 International shipping*

*International shipping charges do not include customs and taxes which may apply in your country.

DELIVERY TIME: Please allow 5-8 days for delivery of your order if in the U.S. Please allow 2-5 weeks for international orders to arrive depending on each country's customs inspection and postal delivery practices.

RETURNS: We accept returns (excluding Final Sale items) within 30 days of purchase in unworn, unwashed condition with all tags and adhesive liners intact. U.S. returns will have a $5.95 return fee applied that covers the cost of shipping your return back, as we will be providing the shipping label. Your initial shipping charges will not be refunded, only the purchase price of the items you're returning will be refunded. For International returns, you are responsible for any shipping charges spent to mail your return back.

EXCHANGES: We offer free U.S. exchanges within 30 days of purchase to help you get your perfect fit (excluding Final Sale items). Items must be in unworn, unwashed condition with all tags and adhesive liners intact. Just select the exchange option and pick your new item from the available options in the drop-down menu. We offer exchanges for size, color, and style within that item's product category. At this time we are not able to offer exchanges for international orders as those must be returned.

Customer Reviews

Based on 188 reviews
Overall it's pretty good!

When I first got this bag, I was a little underwhelmed. I bought it on sale for 100 dollars and thought it wasn't even worth that. But as I started to use it, I grew to like it more. I use it as a work bag (I work at a hospital). I love that I can easily wipe down the inside, and that I have a separate compartment for dirty shoes/ scrubs. I also can't turn down a bag that has water bottle holders! The pockets/key holder/ zippers and design was all well thought out and it easily fits my meals, planner, and gear for work. Plus the compliments I get on it is nice too ☺️ I think I've been converted from a purse/tote person to a backpack person. Definitely recommend for healthcare workers looking for a new work bag!!

Great review! Thank you for taking the time to write it!


So cute! And SO MANY POCKETS!!1

Love that you love it!

Taylor C
3 years later

I’m reviewing my first Bia backpack I got 3 years ago. I have been waiting for them to come back because I loved it so much! I carried my laptop and other essentials in it to work with me everyday. I would bring it with me for overnight trips/camping adventures and it has traveled the world with me. I use this thing everyday and I’m rough on it but it has kept up with me. I am buying a new one because the shape has been lovingly worn now and the fabric connected to the strap I use to throw it over my shoulder is becoming threadbare. My only suggestion for change on design would be that if I use the inside pockets, it’s difficult to use the outside ones and vice versa. Otherwise I love the amount of pockets it offers, the extra shoe compartment at the bottom and all the compliments I get on it! Overall, highly recommend!

For the picture: left is the old and right is the new- same backpack and size but 3 years of everyday wear for the left

Wow! Thank you for this amazing review, we appreciate it a lot!

Quality concern

Yesterday was the first time i used this backpack with my yoga mat. Before , I used this bag, with just books and water bottle. When paired with mat (including water bottle and books), during the first hour the straps (see below) started to ripped. I finally had to give up and carried the yoga mat separately. So this bag did not hold up to what it advertised. It is not strong enough. Visually, this is a beautiful bag.

Hi! Someone from our team has reached out to you via email.

Love the color, quality, and ofc the pockets!!

I bought this backpack in midnight, and I love it so much. Currently, I'm mainly using this backpack for school. I love how the straps have extremely comfortable padding, which doesn't hurt your shoulders and the number of pockets inside. The laptop also fits my MacBook ( with the case ) and still leaves a lot of room for my books, headphones, and all the other stuff I decide to carry. The shoe holder is amazing, it doesn't make the bottom of the bag look heavy and doesn't reduce the space inside the top compartment of the backpack by a lot. The golden zippers and bow are also to die for -- they look so pretty! The design on the inside is simple, but also pretty and I've gotten so many compliments on my bag.

Shipping was pretty quick with my parcel arriving on the 9th day and the box it arrived in was also recyclable. However, there was a lot of plastic wrapping the bag but I have no other complaints.

Overall, I'd definitely recommend this backpack and it was definitely worth the expensive price. However, you should wait for a day when POPFLEX offers discounts so that you can get the bag for much less. ( I got the bag for $150 using Black Friday discounts and my POPFLEX rewards, keep in mind the original price for me was $259. )

Jennifer Y.
Beautiful backpack design, poor sewing quality

I have looked at this backpack lovingly since the day it released. I love this bag, its inside pockets, the bow, and the neoprene water resistant fabric.

I am however, disappointed at how poorly it is sewn together. This backpack is being held by regular single threads and arrived with seams already popped off on the body of the bag and the inside pockets.

I was able to get a partial refund and spent the time sewing it myself, but I absolutely expect it to break somewhere else with use over time. For comparison I own neoprene gloves (for diving) and when a thread came loose after use, there were multiple threads still holding it together. I don’t regret the purchase as I got it on sale and love the design enough to fix it now and in the future, but it may not be for you if you’re looking for a reliable everyday backpack with zero maintenance.

Misc. remarks that weren’t as clear in the listing photos:

-Yoga mat strap is elastic and isn’t adjustable. I only used it a few times so far and see the elastic is starting to stretch out a bit.

-Others have mentioned it too: side pockets are small. Inside pockets can fit larger items but it’s a bit of a fight to get it in (also if you have something large on an inside pocket there’s no space in the pocket outside).

-Going off the last point and off another reviewer: it’s not a magical backpack. If you are using up space in the bottom shoe compartment (fits women’s size 7 for me), it’ll take away from your main backpack compartment.

-Holds shape up pretty well given the material compared to a Jansport backpack, but floppier than a Loungefly backpack.