I have looked at this backpack lovingly since the day it released. I love this bag, its inside pockets, the bow, and the neoprene water resistant fabric.
I am however, disappointed at how poorly it is sewn together. This backpack is being held by regular single threads and arrived with seams already popped off on the body of the bag and the inside pockets.
I was able to get a partial refund and spent the time sewing it myself, but I absolutely expect it to break somewhere else with use over time. For comparison I own neoprene gloves (for diving) and when a thread came loose after use, there were multiple threads still holding it together. I don’t regret the purchase as I got it on sale and love the design enough to fix it now and in the future, but it may not be for you if you’re looking for a reliable everyday backpack with zero maintenance.
Misc. remarks that weren’t as clear in the listing photos:
-Yoga mat strap is elastic and isn’t adjustable. I only used it a few times so far and see the elastic is starting to stretch out a bit.
-Others have mentioned it too: side pockets are small. Inside pockets can fit larger items but it’s a bit of a fight to get it in (also if you have something large on an inside pocket there’s no space in the pocket outside).
-Going off the last point and off another reviewer: it’s not a magical backpack. If you are using up space in the bottom shoe compartment (fits women’s size 7 for me), it’ll take away from your main backpack compartment.
-Holds shape up pretty well given the material compared to a Jansport backpack, but floppier than a Loungefly backpack.