Our Story

Cassey Ho is the CEO and Head Designer behind POPFLEX.

But it wasn't supposed to be this way.

As the daughter of Vietnamese immigrants, Cassey's non-negotiable, pre-destined career path was medicine. Her dream of becoming a fashion designer was severely discouraged, and she ended up studying Biology on a full-ride scholarship at Whittier College.

However, college was an empty and directionless time until she began teaching Pilates at a local studio. It was then that she noticed a problem: she could not find a cute bag to hold her yoga mat, keys, CD, water bottle and towel. So, she decided to create her own.

This marked the beginning of Cassey's design journey.

In 2009, Cassey was graduating and wanted to find a way to keep in touch with her students before leaving. She decided to upload a Pilates workout under the screen name "Blogilates" to a site called YouTube. Little did she know that that decision would change the rest of her life.

In 2016, Cassey launched POPFLEX, an active apparel brand, which highlights her creativity as a designer. Because every single product is developed with so much thoughtfulness, her designs have not only gone viral, they've been granted patents (cue the Pirouette Skort), and have even been seen on celebrities such as Taylor Swift! In 2025, Cassey launched her second apparel brand, Blogilates, designed exclusively for Target, featuring romantic activewear at affordable prices.

Today, Cassey has over 20 million followers and 6 billion views with women and young girls from all over the world following her journey as a founder.

Alongside her husband Sam, COO, and surrounded by a team brimming with industry knowledge and experience (made up of predominantly women by the way), POPFLEX is focused on creating innovative products to solve problems, while of course, making sure you feel great and look incredible.