August 24, 2021
Summer has been some kind of wonderful, hasn’t it?
We’re luxuriating in the long, lazy evenings—the glittery golden hours—eating and laughing with friends…and biking through beautiful country paths. We wanted something to help us hold on to that magical midsummer feeling, to that eternally-youthful daydreamy vibe: Something that always reminds us to enjoy the sweetness that surrounds us.
Enter: Cottagecore. Our gorgeous designer, Cassey, created a thoughtful, dainty collection to remind us all to take our time to enjoy everything small and sweet. If—like us—you don’t quite want to say goodbye to warm days and precious, dusky evenings with loved ones, this is the collection for you.
Here’s a quick peep at what we have to share:
Ready for sweet new silhouettes, flirty outfits, and even some cameos by our precious pups?
Welcome to POPFLEX Cottagecore! Let’s get started.
Ready to be the main character in your story? It’s time to get the outfit that goes with the part. This versatile, flattering piece is going to be your go-to.
It’s ready for anything—layering; lounging; lazing in the sun—c’est parfait, as the French would say! 💁♀️
This staple piece has a perfectly-cropped length, a scoop-top designed to be flattering on all body shapes, and a flirty low-back silhouette. It comes in our new fabric obsession—ButterSoft Brushed.
Our models are wearing the Storybook Crop. Get this dreamy look here before it runs out!
Guys, just LOOK at this new fabric—isn’t it the cutest? It’s time to welcome back a customer fave: the Ultimate Hourglass Legging, reimagined in an adorable print that adds an irresistible pop of pretty.
And what makes it Ultimate? We removed the front rise seam on allllll of this collection's leggings and shorts and said goodbye to camel toe. Yup, we went there.
We’ve tested these trusted leggings to make sure that they’re completely squat-proof; believe us, you won’t have any see-through moments at all!
The classic high-waisted v-cut band will enhance your natural hourglass figure—and the wide band won’t pinch, not even a little. These comfortable, flattering leggings come in our ButterSoft Brushed fabric.
Pick up this floral beauty for yourself right here.
Okay, let's take a minute to talk ButterSoft Brushed.
Let’s face it: Lounging in luxury just doesn’t mesh with rough, itchy fabrics…right? Um, obviously. We decided we could do better. For this cozy collection, we selected an ultra-soft, super-decadent fabric - ButterSoft Brushed.
Our ButterSoft Brushed fabric is similar our beloved ButterSoft - just with a more velvety, double-brushed handful. Each side has that supple, soft, cotton-like feel—but, unlike cotton, this magical fabric is sweat-wicking, lightweight, breathable, and has 4-way stretch. It’s simply perfect for days spent lounging in late summer sun, picnicking with friends, or enjoying a gentle stroll through a fairytale forest.
You know those beautiful days when you wake up feeling refreshed, you hike to see the sun rise, and you breathe in the splendor of the morning? (It may be rare, but it’s magical when it happens!)
Capture that ethereal feeling every morning by slipping on the Sunrise Bra—the best way to start off your day just right!
We designed this bra to be supportive, form-fitting, and flattering. It’s got a cross back silhouette, thick, comfortable straps, and a scoop-neck front. We recommend it for medium-to-high impact activities—it’s perfect for running or HIIT!
This new go-to comes in our ButterSoft Brushed fabric. You’ve got to feel it to believe it!
Time to indulge! Pick up a Sunrise Bra for yourself and a friend here.
Biker shorts are ubiquitous, comfortable, versatile—and definitely a timeless classic that will go with everything in your wardrobe. We’ve updated our popular Timeless legging to be your new go-to—from late summer to fall and beyond!
In this redesign of a beloved silhouette, we’ve removed the front-rise seam. This means one thing: No more camel toe—ever.
This high-waisted biker short even comes with deep side pockets. What’s not to like? Even better: It comes in our ButterSoft Brushed fabric, which will feel like you’re wearing a cloud.
Your new go-to biker shorts are here for the taking.
Yearning for something a little more romantic than shorts—but crave the coverage and support of shorts for your adventures?
We were, too—so we designed our first-ever skort piece! We don’t even know where to begin with how much we love this twirly, flowy, oh-so-cute skort. It’s got just the right amount of length and support in all the right places.
Oh yeah. This magical skort even has pockets…THREE of them: One on either side of the shorts, and a double pocket on the back waistband to hold quick essentials.
Whether you take this high-waisted skort running, playing tennis, or on any adventure, it’ll be perfect—trust us! It comes in our ButterSoft Brushed fabric.
It's flirty and fun...and, soon, it's all yours. Click here and grab your fave!
Ready to invite a sweet, dreamy crop into your wardrobe? We thought so.
This universally-flattering, versatile Sweetheart Crop in the perfect shade of deep blue is ready to make you look good no matter what you’re doing.
With a modern cropped length and a vintage-feeling sweetheart front, this top is truly timeless. It’s also supportive, with a comfortable cross back, built-in bra, and thick straps that stay put.
Trust us, you’ll be reaching for the Sweetheart Crop time and time again. It comes in our ButterSoft Brushed fabric for a truly luxurious feel!
A biker short with our customer-fave high-waisted v-cut silhouette? Sign us up!
Enjoy a squat-proof, pinch-free biker that’s here to provide support and show off your curves.
It’s truly your next wardrobe staple—and it comes in our ButterSoft Brushed fabric. Pick up a pair…or several!
Trust us...you're gonna love these. Pick up a set (or three) right here.
If it’s time to make a statement—to play the leading part in your story!—then you’ve got to have a showstopper piece. With the brand-new silhouette featured on the Swan Bra, you’ll be turning heads.
It’s got a modern square neckline. It’s got a contoured band that wraps gorgeously around your waist. With those gently sloping curves, the Swan Bra feels like a sculptural work of art.
With a racerback shape, thick straps for support, and our ultra-touchable ButterSoft Brushed fabric, you may just find yourself wearing this beautiful, comfortable piece for the rest of the summer. Don’t say we didn’t warn you!
If you’re looking for a staple, go-to legging, we’re going to make it simple for you. These are the ones.
They’ve got that perfectly-high-waisted feel. They sit comfortably at your natural waist, leaving you free to move exactly as you please with zero inhibitions.
We’ve also removed the front-rise seam to eliminate camel toe. These essential leggings, available in ButterSoft Brushed, will be the ones you turn to time and time again.
The IT legging of the summer! Run, don't walk...pick up a pair here.
We’ve brought back one of our most-loved designs—the Corset Bra—in a color scheme that we can’t get enough of!
With faux boning in the front and a criss-cross back design, this statement bra brings romantic flair to any outfit—and any situation.
The Corset Bra brings a flattering square neckline, tons of support, and a comfortable amount of stretch to your closet. It’s available in our classic ButterSilk fabric for that elevated sheen you know you want!
It's beautiful. It's supportive. It's yours...right here.
Airy. Soft. Light. Flowy. Goes with anything, flattering for everyone, perfect for any occasion.
With its super lightweight feel, sporty crew neckline, short sleeves and relaxed fit, we’re just gonna say it—we LIVE in this tee.
It’s got a super cute open-back cut—just the thing to show off your cute sport bras! To give it a soft, light feel, we made the Explore Tee in a sheer 100% cotton jersey. You may just never take this tee off—it’s that good!
Add more exploring to your life. (And...add this tee to cart right here.)
(pssst—we’ve also got these picture-perfect bandanas for late-summer styling!)
Thanks as ALWAYS to our beautiful models Samara, Arlene, and Katie—as well as to the entire POPFLEX team! 💛
Okay, now it’s your turn: Where has the story of your summer led you—and which of these light and luxurious pieces will help you finish that story in style?
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