POPFLEX BLOG
Why can't I wear white after Labor Day?
Ever wonder why it's "frowned upon" to wear white after Labor Day? Well us too! We did our research and we're saying YES YOU CAN wear white after Labor Day! Really...
Mermaid Collection Lookbook
Ahhh!! The POPFLEX Summer 2016 Mermaid Collection is here! That's yoga phenom, Jacquelyn Umof gracing the cover. Are you ready to dive in? Here is a shot of my desk and...
Meet the Models // Jacquelyn Umof, Professional Dancer & Yoga Instructor
Working with Jacquelyn Umof on the POPFLEX photoshoot was an absolute joy! Being around someone who brought so much light and positivity into the room made it feel like we weren't...
Meet the Designer // Cassey Ho
Meet Cassey Ho. Fitness instructor, YouTube star, best-selling author, and now proud designer and CEO of POPFLEX Active. Phew that's a lot of hats to wear! How does she do it?! She...
Peony Garden Lookbook
Shooting the cover of the debut POPFLEX Peony Garden Collection lookbook was a blast! Kylie's consciousness of her body, her lines, and her facial expressions made working with this professional ballerina...
Meet the Models // Kylie Shea, Professional Ballerina
When Cassey initially designed the pieces for this debut collection, she was drawn to the poetic and emotional world of ballet. I mean, doesn't every girl grow up wanting to be a...
