Here at POPFLEX, we're always looking for new ways to be creative. Whether that's through the design process or photoshoots, we're constantly trying fun stuff to make our clothes POP!
This week, we had an amazing photoshoot and wanted to share a bit of behind the scenes! Because my gosh, it was so, SO cool. You're going to go nuts when you see the final photos!
Living in Los Angeles, we have tons of industrial looking buildings and cityscapes to play with. We thought, what's unexpected in the middle of downtown Los Angeles? Ballerinas.
I mean, who expects to see a ballerina jumping and twirling on an urban rooftop? And that's EXACTLY why we wanted to go for it. The mix of grit and grace contrasted against each other in such an interesting, eye-catching way. Not to mention, we were lucky enough to work with two insanely awesome professional ballerinas, Precious and Laura. These girls are STRONG!
We started with Laura in the Fashion District of Los Angeles. She was game for anything and it made the process have such a collaborative feel. She walked down the street in her pointe shoes and wasn't afraid to try new moves. Anything for the shot! Laura was such a pro.
Next we shot Precious, who btw, recently had a baby. Can you believe it??!? She looks incredible! You totally lose track of where you are when you're watching her. She's enchanting.
We love seeing such strong, capable women wearing our clothes. Because that's what POPFLEX is all about. It's not just how you look. It's what you can DO.