Our Summer 2022 collection is finally here, and we could not be more excited to introduce you to Botanical Blossoms. Behind every carefully crafted POPFLEX collection that drops, you’ll find a ‘Why’. Our ‘Why’ behind this collection? An ode to Summer ‘22. Delicate and fiercely feminine, this collection will transport you to feelings of comfort and familiarity with its Coastal Grandmother inspired palette.
THE STORY BEHIND THE COLLECTION
This collection embodies the symbolism of transformation and hope through the use of the rose motif. When you slip on the gems within the collection, we not only want you to look your best, but manifest your best self and life.
The rose motif design you see is a symbol of transformation and hope: a symbol of a more fertile and prosperous future. YOUR future, in bloom.
Featuring soft floral prints, feminine ruffles, and a monochromatic palette, this collection feels like a summer afternoon in the countryside. “I didn’t want to jump straight from summer brights to winter neutrals this year. Instead, I wanted to savor late summer and gently transition into the coziness of fall.” - Cassey (CEO + Head Designer)
Summer ‘21, Cottagecore was the most-loved fashion trend. This year? It’s the rise of Coastal Grandmother with a luxe workout wear spin. If you’re wondering what Coastal Grandmother is, TikTok influencer Lex Nicoleta made this term a household name to describe the effortlessly-chic-yet-romantic-straight-out-of-a-Nancy-Meyers-movie aesthetic. Behold: Botanical Blossoms.
A toast to the details *glass clink*
Chic, yet athletic, and the perfect amount of cleavage coverage. Seriously, who wouldn’t want to twirl the day away in this matching set?!
To mix or to match?The most difficult question this drop has us contemplating is whether we pair the Romance Ruffle Bra with the Crisscross Hourglass Leggings™ or the Sprint Shorts. OR (hear us out), do we really want to stand out and add a pop of texture by pairing the Deep Darling Bra. Scroll through and let us know what you decide in the comments.
Our best-selling, waist-snatching leggings silhouette, meets summer romance (and yes… there are pockets).
High-waisted, the cutest back pocket for your essentials, AND they’re lightweight? Grab our most-loved shorts while you can.
The texture, the contrast… ugh we need a minute. Zoom in for the fabric deets of our NEW white Ribbed, ButterSoft Brushed fabric.
Cover up, but keep it cute (and more importantly… cozy)
Introducing the newest addition to the Cloud Hoodie fam: meet the Airlight Zip Cloud Hoodie – some marshmallowy-soft hoodie with a NEW, lightweight feel.
Still want that lightweight, romantic hoodie minus the zip? The Belle Sweater is your new go-to. “If you haven’t met Belle yet – you must because you will fall in love with the pleated bishop sleeves. They add just a touch of drama and contrast nicely with the cropped but baggy fit.” - Cassey
Your new all-in-one-grab essentials
It’s 100% possible to match from head to mat. Don’t be surprised if you get stopped during Pilates and get asked “omg where did you get that?!”
The Fit Kit full of essentials to amp up your home workout space. Need we say more?
We couldn’t be more excited for you to meet these dreamy, floral staples.
What are you adding to your POPFLEX collection? Let us know in the comments! ↓
PS. Did you spy something ribbed, navy, and hourglass-enhancing in the line-up?
It's not available... YET. Our design fairies are putting their finishing touches on this gem before we bring it to popflexactive.com, which can only mean one thing... there just might be more to the Botanical Blossoms collection. Stay tuned.