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Take A Dip Into My First Ever Swim Collection!

Take A Dip Into My First Ever Swim Collection!

Your first glimpse at POPFLEX Swim 2023!!
Meet the Fabrics That Make Basics II A Whole Vibe

Meet the Fabrics That Make Basics II A Whole Vibe

Basics are back! Here's what to expect: your all-time favorite styles in easy to wear and easy to pair neutrals. Timeless, elegant staples. And carefully chosen fabrics that allow you to experience what Basics is all about.
Our journey to become the #1 in fit...

Our journey to become the #1 in fit...

In the beginning of December, our entire team came together for a 2 day intensive fitting session: 12 hours, 37 women of all shapes, heights & sizes. That's just the first step- here's what we plan to do to make us the best activewear you've EVER tried.
Back to Basics: Explore Our New Collection of Comfortable and Cute Activewear

Back to Basics: Explore Our New Collection of Comfortable and Cute Activewear

It's time to invest in ultra-versatile, instantly-iconic staple pieces for your closet with our first-ever Back to Basics launch! These neutral, go-with-everything looks are going to be your go-tos. Which pieces are you going to pick up?
Step Into a Romantic Late-Summer Dream with Cottagecore

Step Into a Romantic Late-Summer Dream with Cottagecore

Luxuriate in the magical moments that make up the story of late summer! Our coziest, softest, most romantic collection yet is here - say hello to Cottagecore!
Let's Get to Know Our 2021 POPFLEX POWERGIRLS!

Let's Get to Know Our 2021 POPFLEX POWERGIRLS!

Want to get to know our 2021 POPFLEX POWERGIRLS a little better? Today, these incredible women give us the inside scoop on their star signs, fave workouts, and more!
Your Go-To Guide of the Most Common Fitness Injuries

Your Go-To Guide of the Most Common Fitness Injuries

As it turns out, fitness injuries are common - and they can really hurt! Here's a guide to the most common injuries, as well as some strategies to help keep you safe.
Luxuriate in the Cozy Comfort of the Marble Collection

Luxuriate in the Cozy Comfort of the Marble Collection

Ready for a snuggly, casual, yet elevated addition to your closet? (We know we are!) We're proud to introduce the Marble Collection, a cozy, comforting, and oh-so-satisfying collection of go-to pieces in calming colors.
Introducing: The 30-Day Water Challenge 💧

Introducing: The 30-Day Water Challenge 💧

We're inviting YOU to unleash the amazing benefits of drinking lots and lots of water every day - and we've made three GORGEOUS trackers for you to use during your very own 30 Day Water Challenge! 
Meet the 2021 POPFLEX POWERGIRLS! 😍

Meet the 2021 POPFLEX POWERGIRLS! 😍

Ready to meet this year's POPFLEX POWERGIRLS?! We're so excited to introduce you! It's gonna be an AMAZING year!
Brighten Up Your Day With These Gorgeous POPFLEX Phone Wallpapers ☀️

Brighten Up Your Day With These Gorgeous POPFLEX Phone Wallpapers ☀️

Want a beautiful little spark of joy every time you open your phone? We've got you covered with all of the gorgeous graphics you could ever want!
32 Writing Prompts to Make Journaling Fun

32 Writing Prompts to Make Journaling Fun

Wondering what to do with your beautiful new notebooks? No worries: We've got you covered with these 32 fun writing prompts.